Media & PR Manager

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Company Description:

Caiz Holding AG is an international company offering innovative technology-based financial services and solutions for everyone. As we are building and exploring new markets with the world's first Islamic decentralized blockchain and cryptocurrency, we also want to expand our young and dynamic team. You will face a highly collaborative work environment that is very driven to convert our company values into a fast and cost-effective money transfering structure while complying with Islamic financial principles.



Job description:

The Media & PR Manager will be responsible for leading key marketing tasks for the digital arm of PR focusing on online media, including ICO, Crypto tracking sites, and influencer outreach. The PR Manager will craft press releases, monitor coverage, conceive and execute strategic partnerships, oversee online media and develop relationships with editors, journalists, and influencers in the corresponding niches.   The PR Manager should be highly organized and resourceful, able to develop a strategy and calendar and execute on that plan while also remaining flexible in order to effectively deal with press requests as they come in.   While the PR ad Media Manager will work with external agencies, they should be extremely comfortable in a highly autonomous environment where they will be relied upon to execute their own ideas.



Responsibilities:

  • Define Media plan based on global marketing strategy
  • Work with product and marketing team to align on the media plan according to roadmap
  • Select media outlets, ICO & Crypto tracking sites, and influencers to work with
  • Define publishing content and brief agencies
  • Review all articles and make sure the information shared is correct and aligned with the marketing messages
  • Fully manage media publishing of PR articles and for link building articles
  • Fully Manage ICO tracker/Coin tracker listings
  • Find the right influencer and manage the influencer relationship
  • Working with internal and external partners with KPI of improved sales returns and ROI from the investments
  • Establish new best practices in this new territory together with global partners
  • Build and maintain strong rapport with press/influencers and deliver PR value against the PR spending
  • Cultivate and develop productive relationships with traditional and social media contacts on behalf of the brand
  • Work in partnership with cross functional teams to manage relationships from a PR standpoint defining, implementing, and monitoring PR brand campaigns

Experience:

  • 3+ years of professional experience in PR
  • Knowledge or experience in Finance and/or Decentralized Finance and/or Cryptocurrency/Blockchain is an advantage
  • An understanding of the global media landscape within the Crypto, DeFI/Finance, Blockchain/Tech sector
  • Highly organized and resourceful, able to develop a strategy and calendar and execute on that plan while also remaining flexible
  • Analytical capacity to interpret KPIs and results of Media campaigns and take performance based decisions act upon
  • Exceptional organizational skills and high emotional intelligence; demonstrated ability to build and maintain strong relationships
  • Outstanding writing and communication skills, highly-impactful social capacity
  • Demonstrated ability to work effectively both autonomously and collaboratively Creative thinking skills
  • Tech-savvy

Level of studies:

Diploma, Bachelor or Master’s Degree in Journalism, PR, Marketing, Communications, or similar


Language Requirements:

Fluent in German and English


Software/IT/Development Skills:

Microsoft Office


Apply today, if you want to become part of our young and dynamic team where you will be able to actively shape this fast-growing company in a highly developing sector.


Apply Now

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